J Thomson Colour Printers

JTCP were in the process of a complete corporate identity overhaul when they contacted MAD to create promotional products and give-aways such as rulers, mugs and coaster sets. Their new modern look focussed heavily on the pages motif and had to be pominent on all artwork to ensure the new brand was recognisable.

This motif followed through to the Christmas card graphic design, and clever use of the logo led to the design of festive cards such as the snowflake and tree designs.